How to Prepare For a Fashion Photo-shoot

Setting up for a photoshoot can be both exciting and hard work. Creating the perfect fashion photo-shoot can take time to plan to get things perfect, and there is a lot to consider. The more time you give yourself to prepare, the less stressed you will be and the smoother the shoot will go. Here are some of our top tips to help you in preparation for a fashion photoshoot.

Create a Mood Board

Have you chosen a theme or concept for your shoot? Beginning the photo-shoot with a vivid idea or concept can be a great start to help guide and prompt you with the rest of the shoot. What is the idea or mood you are trying to create? Is the shoot for an e-commerce platform or creative directory? Brainstorming your aesthetic will help to evoke the overall theme you want to portray. Your mood board may include fashion photos, materials and shades of colour you would like to incorporate.

Working with Fashion Photographers

Seeking a professional photographer that specialises in fashion photography is a key component to a successful photo-shoot. A professional photographer will have a portfolio with a range of different styles, shoots and examples of what they can work with. A versatile example of work is desirable as it shows they are multi-skilled and resourceful and can shoot in an array of independent but distinct ways.

Location Location Location

Thinking about where you would like to hold your photo-shoot is another important component that you will need to consider. Depending on what angle you are taking on the shoot, e.g is the photoshoot e-commerce? In a studio or out in public? If you are planning for a public photoshoot, you will need to consider the general public, vehicles, noise and traffic.

Lighting & Natural Lighting

The lighting ties in with where you decide to have your photo-shoot. The right fixtures, lamps, reflectors and props will need to be planned out efficiently in a studio, and the right natural lighting and any add ons for being out in public will need to be organised. Lighting is a key factor in creating a successful image. Lighting determines not only brightness and darkness but also the tone and the mood of the image. It is necessary to control and manipulate light the correct way to get the best possible image.


If you have any more questions on preparing for photoshoots, or you have any other questions regarding our services at Inspire Photo, please don’t hesitate to get in touch with us by filling out an online enquiry form, or give us a call today on 0800 061 4015