Do Personalised Promotional Products Help Business?
Business promotion through the use of personalised promotional products is an option more and more companies are using to boost exposure. Many small and medium-sized businesses are investing in personalised products as a way of engaging interest from potential customers, exhibiting company values or to inspire employees. But is the return on personalised promotional products worth the investment?
Benefits of Personalised Promotional Products
There are many benefits to investing in personalised promotional products. If you’re trying to make a name for yourself amongst potential clients or you want some cheap advertising that will last, a free promotional product with your logo or slogan on it can work wonders.
For a start, people have an emotional response to receiving something free. We are hardwired to consider free items as valuable, especially if they are also useful. Who doesn’t like the idea of getting something with no effort? People like feeling rewarded with something that others may not have or be able to get hold of easily. If you create personalised promotional products that have a real purpose people will value it more, are more likely to use it in their everyday lives, and are more likely to remember your business. That is a powerful tool for businesses to utilise.
Overall, the main benefit of giving away free personalised promotional products is rewarding potential customers for their interest in your business in the short term, but providing them with a product they can use over and over again that will increase their loyalty in the long term.
The Best Personalised Promotional Products
If you were to create a poster with your business logo on it, most people will be unlikely to use it. They may take the poster just to say they got one, but how likely will they be to hang it up anywhere? On the other hand, if you personalise a pen, mug or magnet to give away people will be more likely to use them. Goodies that can be used at home, work or travelling are more valuable than those that have no function. Put simply, if you invest in a personalised promotional product that has a purpose, people will want it and use it. So what are the best personalised promotional products to invest in?
Personalised pens are the most popular promotional product used by businesses of all types and sizes. For a start, pens can be bought in bulk relatively cheaply, so are ideal for fitting into a budget. Pens are also highly functional, being used at home, at work, in the car, kept in bags or drawers for later use. The more use a product gives, the more exposure you get. Pens also get handed around and borrowed a lot, between friends, colleagues and strangers. Someone asks to borrow a pen and they now know your company name. The more information you place on your pen the more knowledge all of these additional people will have about your business. Your logo, name, phone number or website are all being seen by people who may not have been exposed to you otherwise. And that exposure lasts as long as the pen still has ink, which can be longer than 6 months.
Mugs are also a great option for a free product. Mugs are one of those things people accumulate at home, giving away a personalised promotional mug means you’re sure to get a decent amount of people adding your business logo to their collection in the cupboard. The next time a guest comes round for a cup of coffee and sees your logo, it could well lead to a conversation where your business is being discussed. People who don’t collect mugs are still likely to take spare mugs to use at work, another place for exposure and getting your name seen by multiple people. If you offer a niche service this could pay off in the long run. Maybe this person doesn’t need a new car right now, but in a year’s time when theirs packs up, they happen to see your dealership logo on a mug and add it to their list of options. Or, if you’re just looking to give a company product to your employees, a personalised business mug with their name on it is a great way to make them feel valued as an individual.
There are many more options to choose from when looking at personalised promotional products, including magnets, calendars, phone covers and tote bags. Deciding which products to use to promote your business depends entirely on who you’re trying to target, your budget, the number of people you want to reach and the type of occasion you want to provide for. A pen won’t be suitable for every demographic, so doing your research is important before spending any money.
Personalised Promotional Products from Inspire Photo
At Inspire Photo, we can provide printing services for many types of promotional product, including mugs, pens, keyrings and canvas. Whether you are a business, charity or corporate promoter, we can provide quality personalised promotional products to help you get exposure for your business. We can create items in bulk as well as smaller orders. Inspire Photo is dedicated to providing excellent service at economical prices, so you can boost your business without the price tag. For more information on the services we provide, give us a call on 0800 061 4015 or fill out our online contact form and a member of the Inspire Photo team will get in touch to discuss your needs.